hi! I'm Gwen
a creative based in singapore ☺
hi! I'm Gwen
a creative based in singapore ☺
I studied Economics and Marketing at university, but along the way discovered a love for graphic design and decided to pursue it full-time. I spend most of my time crafting brands and visuals in Adobe Suite, exploring Blender for fun, and when I’m off-screen, you’ll usually find me dancing, running, or seeking inspiration in the little things.
I studied Economics and Marketing at university, but along the way discovered a love for graphic design and decided to pursue it full-time. I spend most of my time crafting brands and visuals in Adobe Suite, exploring Blender for fun, and when I’m off-screen, you’ll usually find me dancing, running, or seeking inspiration in the little things.
BACHELORS OF ECONOMICS (BSC), 2ND MAJOR IN MARKETING
SPECIALIST DIPLOMA IN UX & DIGITAL PRODUCT DESIGN (POST GRADUATE), SINGAPORE POLYTECHNIC
how I got here
a quick look at the places I’ve been and the work I’ve done
how I got here
a quick look at the places I’ve been and the work I’ve done
how I got here
a quick look at the places I’ve been and the work I’ve done
GWENISOKAY
GWENISOKAY
FREELANCE DESIGNER
FREELANCE DESIGNER
MAR 2022 - PRESENT • 3.5 YEAR
MAR 2022 - PRESENT • 3.5 YEAR
over 40 brands have let me give their visuals a glow up
collaborated with Adobe Express, Prism+, Philips Hue, MOFT & more to design and create branded content
MINDFI (YC S21)
MINDFI (YC S21)
VISUAL & PRODUCT DESIGNER
VISUAL & PRODUCT DESIGNER
AUG 2021 - MAR 2022 • 8 MONTHS
AUG 2021 - MAR 2022 • 8 MONTHS
created visuals for marketing, socials, decks, eDMs, and reports, while revamping MindFi’s app design and shaping new features like community and homepage
SHOPEE
SHOPEE
GRAPHIC DESIGNER
GRAPHIC DESIGNER
DEC 2019 - AUG 2021 • 2 YEARS
DEC 2019 - AUG 2021 • 2 YEARS
from banners and landing pages to socials and print, I worked across fashion, F&B, and Shopee campaigns like Fashion Fair and 3.3 Shopping Spree
SUPERNOVA (SUPERMINT + BODYBOSS)
SUPERNOVA (SUPERMINT + BODYBOSS)
SOCIAL MEDIA EXEC + DESIGNER
SOCIAL MEDIA EXEC + DESIGNER
JAN 2019 - DEC 2021 • 1 YEAR
JAN 2019 - DEC 2021 • 1 YEAR
ran social platforms for SkinnyMint and BodyBoss, from content and campaigns to giveaways and influencer partnerships, reaching audiences of over a million
the receipts
some kind words from the folks I’ve designed for
the receipts
some kind words from the folks I’ve designed for
the receipts
some kind words from the folks I’ve designed for
Working with Gwen on my rebranding was an absolute breeze. She works fast, is incredibly on point, and somehow managed to nail exactly what I wanted and needed right from the first deck. Barely any changes were needed. It’s rare to find a designer who not only understands your vision but elevates it beyond expectations and Gwen did just that. She found the perfect balance between what I wanted and what worked best, making the whole process smooth and stress-free. If you’re looking for someone who just gets it and delivers with efficiency and clarity, Gwen is the one.
Hawt Dawg
Brand Identity
Gwen’s design work is creative and unique! She is quick to respond to our requests, clear with her design process and patient with the changes we requested. She also made sure that we are satisfied with the final outcome. And we love our logo and colours! Thanks Gwen, so glad we found you!
The Core Reformery
Brand Identity | Visual Assets
I approached Gwen to help me with designing a brand that was only half-baked and she smashed it! She's been an utter help to my ideation process and really took ownership of delivering a brand that I'd love. I'm particularly impressed by how much value is delivered even though it meant working for hours, taking tough feedback, many revisions and idea changes for her. This is better than anything I could have come up with even though I spent months ideating. If you're looking to be in good hands and for a designer who still delivers based on timeline despite the creative nature of the role, she's your girl!!
Unstoppable
Brand Identity
Working with Gwen was the best decision we made in the early days of building our bridal gown business. Her expertise in brand design and website-building gave us full confidence from our first call to our eventual offboarding, and we love how she communicated mini updates along the way. Her attention to detail shined through the little things like opting for rounded edges in our main font and website pop-ups, and concocting a very intentional colour palette for our brand. From concept to execution, she delivered assets that left us feeling a sense of “aww” just by how on point they were with our vision! As a brand trying to appeal to female consumers (brides), it was a plus point working with a strong female designer like Gwen who truly understood our brief and captured the essence of our brand perfectly to bring it to life!
Gentle In White
Brand Identity | Visual Assets | Web Design
We engaged Gwen to create a brand identity for FLUF, and we couldn’t be happier with the results! Gwen took the time to understand our brand values, competitors and target market, resulting in a fresh, modern yet relatable look that aligns well with our goals. The whole process was smooth and collaborative and Gwen really nailed our vision and turned it into a fantastic overall brand identity!
FLUF
Brand Identity | Visual Assets | Web Design
Wow, I am so happy with Gwen's work. She really understood what we needed for our rebranding and gave us a fresh new look that I could not have ever imagined without her help. She was super flexible with adjusting throughout the project.I would definitely recommend her to anyone looking for a memorable, fun and energetic brand. Would work with her again! Thank you so much Gwen!
Rice Culture
Brand Identity | Packaging and Visual Assets
Working with Gwen has been such a seamless experience even though we are in different timezones with an 8hr difference! From our first zoom call she really made an effort to understand our brand, and this showed in the creative concepts and references she shared. She was super open and responsive to our feedback, and communicating was a breeze. We can't thank her enough for helping us bring to life our brand identity!
Kekaki
Brand Identity
Working with Gwen was amazing x10!! Although we were on two different timezones, I always felt Gwen was only an email away. If I had any questions or concerns, she was very prompt with answering. Gwen blew my mind with my project. It's simply a design I couldn't even think of. Honestly, I simply will not be working with any other person when it comes to my business branding. I can't thank you enough!
Zodiac Daiquiri Bar
Brand Identity
Working with Gwen on my rebranding was an absolute breeze. She works fast, is incredibly on point, and somehow managed to nail exactly what I wanted and needed right from the first deck. Barely any changes were needed. It’s rare to find a designer who not only understands your vision but elevates it beyond expectations and Gwen did just that. She found the perfect balance between what I wanted and what worked best, making the whole process smooth and stress-free. If you’re looking for someone who just gets it and delivers with efficiency and clarity, Gwen is the one.
Hawt Dawg
Brand Identity
Gwen’s design work is creative and unique! She is quick to respond to our requests, clear with her design process and patient with the changes we requested. She also made sure that we are satisfied with the final outcome. And we love our logo and colours! Thanks Gwen, so glad we found you!
The Core Reformery
Brand Identity | Visual Assets
I approached Gwen to help me with designing a brand that was only half-baked and she smashed it! She's been an utter help to my ideation process and really took ownership of delivering a brand that I'd love. I'm particularly impressed by how much value is delivered even though it meant working for hours, taking tough feedback, many revisions and idea changes for her. This is better than anything I could have come up with even though I spent months ideating. If you're looking to be in good hands and for a designer who still delivers based on timeline despite the creative nature of the role, she's your girl!!
Unstoppable
Brand Identity
Working with Gwen was the best decision we made in the early days of building our bridal gown business. Her expertise in brand design and website-building gave us full confidence from our first call to our eventual offboarding, and we love how she communicated mini updates along the way. Her attention to detail shined through the little things like opting for rounded edges in our main font and website pop-ups, and concocting a very intentional colour palette for our brand. From concept to execution, she delivered assets that left us feeling a sense of “aww” just by how on point they were with our vision! As a brand trying to appeal to female consumers (brides), it was a plus point working with a strong female designer like Gwen who truly understood our brief and captured the essence of our brand perfectly to bring it to life!
Gentle In White
Brand Identity | Visual Assets | Web Design
We engaged Gwen to create a brand identity for FLUF, and we couldn’t be happier with the results! Gwen took the time to understand our brand values, competitors and target market, resulting in a fresh, modern yet relatable look that aligns well with our goals. The whole process was smooth and collaborative and Gwen really nailed our vision and turned it into a fantastic overall brand identity!
FLUF
Brand Identity | Visual Assets | Web Design
Wow, I am so happy with Gwen's work. She really understood what we needed for our rebranding and gave us a fresh new look that I could not have ever imagined without her help. She was super flexible with adjusting throughout the project.I would definitely recommend her to anyone looking for a memorable, fun and energetic brand. Would work with her again! Thank you so much Gwen!
Rice Culture
Brand Identity | Packaging and Visual Assets
Working with Gwen has been such a seamless experience even though we are in different timezones with an 8hr difference! From our first zoom call she really made an effort to understand our brand, and this showed in the creative concepts and references she shared. She was super open and responsive to our feedback, and communicating was a breeze. We can't thank her enough for helping us bring to life our brand identity!
Kekaki
Brand Identity
Working with Gwen was amazing x10!! Although we were on two different timezones, I always felt Gwen was only an email away. If I had any questions or concerns, she was very prompt with answering. Gwen blew my mind with my project. It's simply a design I couldn't even think of. Honestly, I simply will not be working with any other person when it comes to my business branding. I can't thank you enough!
Zodiac Daiquiri Bar
Brand Identity
Working with Gwen on my rebranding was an absolute breeze. She works fast, is incredibly on point, and somehow managed to nail exactly what I wanted and needed right from the first deck. Barely any changes were needed. It’s rare to find a designer who not only understands your vision but elevates it beyond expectations and Gwen did just that. She found the perfect balance between what I wanted and what worked best, making the whole process smooth and stress-free. If you’re looking for someone who just gets it and delivers with efficiency and clarity, Gwen is the one.
Hawt Dawg
Brand Identity
Gwen’s design work is creative and unique! She is quick to respond to our requests, clear with her design process and patient with the changes we requested. She also made sure that we are satisfied with the final outcome. And we love our logo and colours! Thanks Gwen, so glad we found you!
The Core Reformery
Brand Identity | Visual Assets
I approached Gwen to help me with designing a brand that was only half-baked and she smashed it! She's been an utter help to my ideation process and really took ownership of delivering a brand that I'd love. I'm particularly impressed by how much value is delivered even though it meant working for hours, taking tough feedback, many revisions and idea changes for her. This is better than anything I could have come up with even though I spent months ideating. If you're looking to be in good hands and for a designer who still delivers based on timeline despite the creative nature of the role, she's your girl!!
Unstoppable
Brand Identity
Working with Gwen was the best decision we made in the early days of building our bridal gown business. Her expertise in brand design and website-building gave us full confidence from our first call to our eventual offboarding, and we love how she communicated mini updates along the way. Her attention to detail shined through the little things like opting for rounded edges in our main font and website pop-ups, and concocting a very intentional colour palette for our brand. From concept to execution, she delivered assets that left us feeling a sense of “aww” just by how on point they were with our vision! As a brand trying to appeal to female consumers (brides), it was a plus point working with a strong female designer like Gwen who truly understood our brief and captured the essence of our brand perfectly to bring it to life!
Gentle In White
Brand Identity | Visual Assets | Web Design
We engaged Gwen to create a brand identity for FLUF, and we couldn’t be happier with the results! Gwen took the time to understand our brand values, competitors and target market, resulting in a fresh, modern yet relatable look that aligns well with our goals. The whole process was smooth and collaborative and Gwen really nailed our vision and turned it into a fantastic overall brand identity!
FLUF
Brand Identity | Visual Assets | Web Design
Wow, I am so happy with Gwen's work. She really understood what we needed for our rebranding and gave us a fresh new look that I could not have ever imagined without her help. She was super flexible with adjusting throughout the project.I would definitely recommend her to anyone looking for a memorable, fun and energetic brand. Would work with her again! Thank you so much Gwen!
Rice Culture
Brand Identity | Packaging and Visual Assets
Working with Gwen has been such a seamless experience even though we are in different timezones with an 8hr difference! From our first zoom call she really made an effort to understand our brand, and this showed in the creative concepts and references she shared. She was super open and responsive to our feedback, and communicating was a breeze. We can't thank her enough for helping us bring to life our brand identity!
Kekaki
Brand Identity
Working with Gwen was amazing x10!! Although we were on two different timezones, I always felt Gwen was only an email away. If I had any questions or concerns, she was very prompt with answering. Gwen blew my mind with my project. It's simply a design I couldn't even think of. Honestly, I simply will not be working with any other person when it comes to my business branding. I can't thank you enough!
Zodiac Daiquiri Bar
Brand Identity
Working with Gwen on my rebranding was an absolute breeze. She works fast, is incredibly on point, and somehow managed to nail exactly what I wanted and needed right from the first deck. Barely any changes were needed. It’s rare to find a designer who not only understands your vision but elevates it beyond expectations and Gwen did just that. She found the perfect balance between what I wanted and what worked best, making the whole process smooth and stress-free. If you’re looking for someone who just gets it and delivers with efficiency and clarity, Gwen is the one.
Hawt Dawg
Brand Identity
Gwen’s design work is creative and unique! She is quick to respond to our requests, clear with her design process and patient with the changes we requested. She also made sure that we are satisfied with the final outcome. And we love our logo and colours! Thanks Gwen, so glad we found you!
The Core Reformery
Brand Identity | Visual Assets
I approached Gwen to help me with designing a brand that was only half-baked and she smashed it! She's been an utter help to my ideation process and really took ownership of delivering a brand that I'd love. I'm particularly impressed by how much value is delivered even though it meant working for hours, taking tough feedback, many revisions and idea changes for her. This is better than anything I could have come up with even though I spent months ideating. If you're looking to be in good hands and for a designer who still delivers based on timeline despite the creative nature of the role, she's your girl!!
Unstoppable
Brand Identity
Working with Gwen was the best decision we made in the early days of building our bridal gown business. Her expertise in brand design and website-building gave us full confidence from our first call to our eventual offboarding, and we love how she communicated mini updates along the way. Her attention to detail shined through the little things like opting for rounded edges in our main font and website pop-ups, and concocting a very intentional colour palette for our brand. From concept to execution, she delivered assets that left us feeling a sense of “aww” just by how on point they were with our vision! As a brand trying to appeal to female consumers (brides), it was a plus point working with a strong female designer like Gwen who truly understood our brief and captured the essence of our brand perfectly to bring it to life!
Gentle In White
Brand Identity | Visual Assets | Web Design
We engaged Gwen to create a brand identity for FLUF, and we couldn’t be happier with the results! Gwen took the time to understand our brand values, competitors and target market, resulting in a fresh, modern yet relatable look that aligns well with our goals. The whole process was smooth and collaborative and Gwen really nailed our vision and turned it into a fantastic overall brand identity!
FLUF
Brand Identity | Visual Assets | Web Design
Wow, I am so happy with Gwen's work. She really understood what we needed for our rebranding and gave us a fresh new look that I could not have ever imagined without her help. She was super flexible with adjusting throughout the project.I would definitely recommend her to anyone looking for a memorable, fun and energetic brand. Would work with her again! Thank you so much Gwen!
Rice Culture
Brand Identity | Packaging and Visual Assets
Working with Gwen has been such a seamless experience even though we are in different timezones with an 8hr difference! From our first zoom call she really made an effort to understand our brand, and this showed in the creative concepts and references she shared. She was super open and responsive to our feedback, and communicating was a breeze. We can't thank her enough for helping us bring to life our brand identity!
Kekaki
Brand Identity
Working with Gwen was amazing x10!! Although we were on two different timezones, I always felt Gwen was only an email away. If I had any questions or concerns, she was very prompt with answering. Gwen blew my mind with my project. It's simply a design I couldn't even think of. Honestly, I simply will not be working with any other person when it comes to my business branding. I can't thank you enough!
Zodiac Daiquiri Bar
Brand Identity
Gwen’s design work is creative and unique! She is quick to respond to our requests, clear with her design process and patient with the changes we requested. She also made sure that we are satisfied with the final outcome. And we love our logo and colours! Thanks Gwen, so glad we found you!
The Core Reformery
Brand Identity | Visual Assets
Working with Gwen on my rebranding was an absolute breeze. She works fast, is incredibly on point, and somehow managed to nail exactly what I wanted and needed right from the first deck. Barely any changes were needed. It’s rare to find a designer who not only understands your vision but elevates it beyond expectations and Gwen did just that. She found the perfect balance between what I wanted and what worked best, making the whole process smooth and stress-free. If you’re looking for someone who just gets it and delivers with efficiency and clarity, Gwen is the one.
Hawt Dawg
Brand Identity
Gwen’s design work is creative and unique! She is quick to respond to our requests, clear with her design process and patient with the changes we requested. She also made sure that we are satisfied with the final outcome. And we love our logo and colours! Thanks Gwen, so glad we found you!
The Core Reformery
Brand Identity | Visual Assets
Working with Gwen on my rebranding was an absolute breeze. She works fast, is incredibly on point, and somehow managed to nail exactly what I wanted and needed right from the first deck. Barely any changes were needed. It’s rare to find a designer who not only understands your vision but elevates it beyond expectations and Gwen did just that. She found the perfect balance between what I wanted and what worked best, making the whole process smooth and stress-free. If you’re looking for someone who just gets it and delivers with efficiency and clarity, Gwen is the one.
Hawt Dawg
Brand Identity
Gwen’s design work is creative and unique! She is quick to respond to our requests, clear with her design process and patient with the changes we requested. She also made sure that we are satisfied with the final outcome. And we love our logo and colours! Thanks Gwen, so glad we found you!
The Core Reformery
Brand Identity | Visual Assets
Working with Gwen on my rebranding was an absolute breeze. She works fast, is incredibly on point, and somehow managed to nail exactly what I wanted and needed right from the first deck. Barely any changes were needed. It’s rare to find a designer who not only understands your vision but elevates it beyond expectations and Gwen did just that. She found the perfect balance between what I wanted and what worked best, making the whole process smooth and stress-free. If you’re looking for someone who just gets it and delivers with efficiency and clarity, Gwen is the one.
Hawt Dawg
Brand Identity
Gwen’s design work is creative and unique! She is quick to respond to our requests, clear with her design process and patient with the changes we requested. She also made sure that we are satisfied with the final outcome. And we love our logo and colours! Thanks Gwen, so glad we found you!
The Core Reformery
Brand Identity | Visual Assets
Working with Gwen on my rebranding was an absolute breeze. She works fast, is incredibly on point, and somehow managed to nail exactly what I wanted and needed right from the first deck. Barely any changes were needed. It’s rare to find a designer who not only understands your vision but elevates it beyond expectations and Gwen did just that. She found the perfect balance between what I wanted and what worked best, making the whole process smooth and stress-free. If you’re looking for someone who just gets it and delivers with efficiency and clarity, Gwen is the one.
Hawt Dawg
Brand Identity
Gwen’s design work is creative and unique! She is quick to respond to our requests, clear with her design process and patient with the changes we requested. She also made sure that we are satisfied with the final outcome. And we love our logo and colours! Thanks Gwen, so glad we found you!
The Core Reformery
Brand Identity | Visual Assets
Gwen’s design work is creative and unique! She is quick to respond to our requests, clear with her design process and patient with the changes we requested. She also made sure that we are satisfied with the final outcome. And we love our logo and colours! Thanks Gwen, so glad we found you!
The Core Reformery
Brand Identity | Visual Assets
Gwen’s design work is creative and unique! She is quick to respond to our requests, clear with her design process and patient with the changes we requested. She also made sure that we are satisfied with the final outcome. And we love our logo and colours! Thanks Gwen, so glad we found you!
Harry Bardon
Product Designer
Gwen’s design work is creative and unique! She is quick to respond to our requests, clear with her design process and patient with the changes we requested. She also made sure that we are satisfied with the final outcome. And we love our logo and colours! Thanks Gwen, so glad we found you!
Harry Bardon
Product Designer